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<h1>hair care</h1> :
<p> Cosmetiquenews.com is a business to business news and analyses website for
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<p> Here is an excerpt of our<a href="magazine_cosmetics.html">cosmetics magazine</a>
:
<p>
P&G Launches Inner Science in Canada<p>
Launch: Inner Science (Hair Care)<p>
Procter & Gamble has launched Inner Science, its new three-step <b>haircare</b> regime to rejuvenate hair texture. The extra moisture care shampoo, extra moisture care conditioner and strengthening mist contains a combination of amino acids to cleanse, nourish and protect hair. Inner Science will be available from January 15 in supermarkets, drugstores and department stores across Canada. Price: C$8/ $5. <p>
Sebastian Hair Care ReLaunches in Brazil<p>
Sebastian, the American professional <b>haircare</b> brand, has terminated its contract with Dialogo for the distribution of its products on the Brazilian market. Sebastian signed an agreement with the Wella Group (owners of the brand for the past three years) which enables it to keep an independent corporate structure while benefiting from Wella's synergy in terms of logistics, finance and administration. <p>
Sebastian is investing $300,000, mainly in marketing campaigns targeting professionals (beauty salons for classes A and B). The brand's goal is to be present in 150 beauty salons in Rio de Janiero and São Paulo, in addition to 800 selective salons throughout the country by late 2001 (amounting to 6% of all beauty salons). A total of 50 products were launched early this month at prices of approximately R$40/$20.<p>
P&G Could Sell Wash & Go<p>
Procter & Gamble announces « exploring a possible divestiture of its Wash & Go <b>hair care</b> brand ». The American giant maintains its strategy focus on top brands with a strong global potential. Sold only in Europe, Wash & Go is said to represent « less than 1% of P&G's total global beauty care sales in fiscal year 1999/2000 ($7.39 billion for the year ending June 30, 2000) ». <p>
Sears Explores Hair Care<p>
North America<p>
US department store chain Sears has added a haircare line, Mane Manager, to its private label, Circle of Beauty, which already includes makeup, skincare, bath and bodycare. Sales of Circle of Beauty products are estimated to be $80m in retail. Moderately priced, Sears believes the line will help attract younger customers.<p>
Recently Avon announced it would open Avon Centers in Sears stores and industry observers have questioned whether the Avon Centers will compete or coexist with Circle of Beauty. Vicki McClendon, VP of Cosmetics, Fine Jewelry and Accessories for Sears, sees no conflict. "Circle of Beauty has a high image department store look and is value priced. The Avon Center will be one tier above that and appeal to a younger customer," she says.<p>
Wella Goes Ethnic<p>
L’Oréal USA has sold Gentle Treatment and Ultra Sheen brands (Carson Products) to German manufacturer Wella. Under a directive from the US Department of Justice, L’Oréal was forced to divest these brands to complete the acquisition of Carson. Under the terms of the agreement, L’Oréal will manufacture the products for Wella for up to 12 months at the Johnson plant in Chicago. For Wella, the purchase could be part of a new strategy focused on ethnic haircare products. The turnover of the two American brands reached $23m in 1999. <p>
Wella’s Asian Head Office in Malaysia<p>
Wella AG, the Germany-based haircare, cosmetics and fragrance group, has set up its regional Asia-Pacific headquarters in Shah Alam, Malaysia. According to the company’s regional manager, Malaysia's consistent growth in sales and profits mirrors the dynamic Asia-Pacific market which contributed approximately 13% to Wella's overall performance, up from 11% in 1998. Wella Asia Pacific recorded 26% growth in 1999 turnover against 8% for the Wella group as a whole.<p>
P&G and Oxford Create a Hair Foundation<p>
Procter & Gamble and the Dermatology Department of Oxford University have created the Oxford Hair Foundation for the purpose of promoting scientific research, education and innovation in the field of haircare. Its first project will be to study the influence of hormones on the appearance of women's hair. The foundation, headed by Prof. Rodney Dawber and housed in Oxford's Churchill Hospital, is intended to benefit everyone involved in haircare, whether in the sciences, hairstyling, product development or marketing. Procter & Gamble will offer its exclusive backing for a minimum of two years. <p>
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<h6>haircare</h6><p>
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