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Here is an excerpt of ourcosmetics magazine :
Estée Lauder’s Flying Colors in Travel Retail
Launch: Flying Colors Makeup
Estée Lauder Travel Retailing is ending the year with a “Flying Colors Makeup” event, exclusive to travel retailing, introducing the following lines: Pure Lipstick Trio (favorite shades: Pot Pourri, Chocolate Opera and Bois de Rose); Pure Color Lipstick Collection (five of the most popular shades in a reusable case); Compact Color (four bestselling ReNutriv lipsticks); and Total Color, (two blushers, four eyeshadows and four ReNutriv lipsticks). Estée Lauder Re-Nutriv Intensive Lifting Serum and 100% Time Release Moisture Creme for Very Dry Skin enter travel retail markets worldwide through December 2000.
German Market in 1999
Make-Up Rises, Fragrance Drops
The Industrieverband Körperpflege und Waschmittel (IKW), Germany’s personal care producer's association, announced the estimated results for 2000 at its annual press conference. Growth in 2000 is estimated at 3.8%, with total sales of DM20.4bn/ $9.2bn. As in past years, makeup products out-performed with a growth rate of 11.6%, due, according to IKW, to innovations and strong competition. Total sales volume for makeup is DM2.2bn/ $994.9m. The largest part of Germany’s personal-care spending went to haircare, up 5.1% to reach sales of DM5.2bn/ $2.3bn and skincare, up 2.9 % with sales of DM4bn/ $1.8bn.
Women’s fragrances lost 1% of its 1999 market share, a sign of a turnaround in Germany, which has been a consistently growing fragrance market. Shower gels and bath products, another German favorite, were up 1.8%, growing again after a weaker performance in 1999. Total customer spending for bath products in 2000 was DM1.4bn/ $633m. Germany’s per capita spending was €123/ $109 in 1999, ranking only eighth in a European survey, where Switzerland leads with €190/ $168; followed by France (€148/ $131); Norway (€145/ $128); and Austria (€130/ $115). According to an IKW spokesperson, one explanation may be the low prices in German retail, especially inthe mass market, as compared to France and the UK.
A Good Year For Lise Watier in Japan
Canadian cosmetics company Lise Watier recorded sales beyond expectations for its start on the Japanese market, according to Daphné Mollot, VP corporate marketing. The products were introduced this fall by Peach John, a renowned mail order lingerie catalog in Japan, who chose Lise Watier as the first and only cosmetics brand in its catalog. Mollot pointed out that among the 50 products available, one of the biggest successes was the Portfolio, a corrective makeup palette. Negotiations are underway to increase the number of products in the next catalog.
Chanel In Lilac and Mauve
The new Chanel makeup collection, which will feature lilac and mauve shades, arrives in Spain next February. The flagship product is a one-shot Aqualumières, a box offering eight colors, from pinkish gold to light purple, with violet and reddish purple in between. All the shades can be used as a lip gloss, eyeshadow or blusher. Extrême Cils mascara (also a one-shot) comes in mauve; two eye shadows, Les Quatres Ombres Vanités (lilac and mauve) and Intensités d'Ombre; and the nail polish plays on fuchsia, baby pink and violet tones. Lastly, are two tones of Lèvres Scintillantes lip gloss and Joues Contraste blusher in dark pink. Prices range from Pta6,400/ $33 to Pta2,700/ $14.
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