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CosmétiqueSpa offers a
comprehensive Europe-wide overview and in-depth analysis
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From the founding of a spa to its day-to-day operations,
to the choice of its positioning as well as competitive
intelligence, CosmétiqueSpa addresses all the
functional and managerial issues that affect this
dynamic sector.
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Daniela Sacerdote,
Collistar |
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Rupen Meyhan,
Olay Kimya |
The story of Collistar is a marketing dream come true. In 1983 it was a money-losing microbrand, but by 2003 it had become number one in the skincare and 
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In a market riddled with sluggish per-capita income growth and remolded by consolidation, Turkey-based distributor Olay Kimya is betting on exclusivity.
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Cashing in on tweens
Discerning, motivated and cashed up, tweens—girls aged 8 to 12— are emerging as a lucrative market for the beauty industry. With |
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Anatomy of a relaunch
When the 160-year old beauty company Pond’s (Unilever) decided last year to relaunch for a repositioning towards the Asian |
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To discover CosmeticNews Weekly, the beauty industry's international weekly, now available in PDF format, click here |
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